Made.com sells engineer seat true to customers

218PM GMT twenty-two March 2010

Made.com "cuts out the center man" in the furniture-buying routine

The group at the back of Made.com contend the site will "cut out the center man", permitting web users to buy bespoke or engineer seat without delay from the manufacturers. It is the brainchild of Ning Li, an internet businessman who pronounced he could see "a lot of inefficiencies" in the seat sell industry.

Made.com has cumulative �2.5 million in monetary subsidy from a series of high-profile investors, together with Brent Hoberman, owner of MyDeco and co-founder of Lastminute.com, and Michael Birch, co-founder of social-networking site Bebo.

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The site showcases the designs of a accumulation of manufacturers from around the world, embody the UK and the Far East, and asks visitors to the site to opinion on their prime equipment of furniture. The majority renouned equipment go in to production, and visitors who have voted on the site can afterwards buy those equipment at a ignored price.

Ning pronounced his site would separate the cost of � la mode seat by slicing out the wholesaler and tradesman whilst progressing peculiarity and design, and minimise rubbish by ensuring that usually the compulsory volume of seat was made.

"It is really usual to see a square of seat being sole for 6 to ten times the bureau price," he said. "The internet helps us yield sum clarity and frame out the middlemen. Our aspiration is to move delectable pattern to as most people as possible, revolutionising how seat is sole and how you buy it."

According to Verdict, the sell analyst, online sales of homeware, seat and building coverings in the UK now usually accounts for 5.8 per cent of a marketplace value some-more than �26 billion.