David Camerons body language more attractive than Gordon Browns

By Sam Parkhouse and Ben Leach Published: 9:00PM GMT 06 March 2010

Link to this video Mr Cameron"s physique denunciation was rated as some-more tasteful than Mr Brown"s, and with stronger care qualities Photo: CHRISTOPHER PLEDGER

As the choosing looms, the celebration leaders will conflict to execute themselves as dull and likeable total with the strength of impression to lead the country.

Gordon Brown and David Cameron will traffic carefully-honed soundbites in 3 televised debates seen as make-or-break moments in the campaign.

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Yet according to psychologists, the difference oral by politicians are less critical than their physique language.

And the movements and gestures of the Labour and Conservative leaders have already been put to the test, by researchers utilizing a pioneering technique - hang men.

In a investigate led by a neuroscientist at Bangor University, video clips of Mr Brown and Mr Cameron vocalization at the Dispatch Box in the House of Commons were remade in to relocating hang man images.

Far from being dull characters, the dual men were marked down to small lines representing their limbs and torso.

The technique rendered the total unknown whilst emphasising their gesticulation and sway. Members of the open were shown the wordless seven-second clips and asked to consider the qualities of the dual speakers.

Results showed that Mr Cameron"s hang figure, propping itself up on one bend whilst creation unconditional gestures with the alternative arm, was rated as some-more tasteful than Mr Brown"s, and with stronger care qualities.

The Prime Minister"s hang man, regularly jabbing the reduce arm, came opposite as some-more concerned and some-more depressed, and was viewed to be the some-more assertive of the two.

"The reply that we got showed that people in all found Cameron"s transformation to be some-more tasteful and healthy" pronounced Robin Kramer, who led the research, that will be published in the Apr book of the Quarterly Journal of Experimental Psychology.

"They compared his movements with that of someone utterly active and young. His hang figure came opposite as some-more gesturey, some-more comfortable, and some-more loose than Brown"s.

"Brown"s figure was less smooth. He appeared a bit some-more worried and maybe a bit some-more aggressive. He came opposite as some-more immobile and stocky, and people seemed to join forces with him with someone a bit older."

Looking forward to the choosing campaign, Mr Kramer added: "The physique denunciation of the celebration leaders will be put to the idealisation exam during the live radio debates.

"And the investigate shows that seeking and behaving full of health and expressing that in your physique denunciation will be really critical when it comes to people"s perceptions."

Politicians have prolonged been wakeful of the energy of physique denunciation to try by artful means to get the public"s perception. A 2006 investigate by Dr Peter Collett, a psychologist, compared the capability of politicians to cover their physique denunciation with that of gin rummy players.

It found that majority heading politicians have tell-tale palm gestures or facial expressions that prove their loyal feelings.

Tony Blair was found to fiddle with his small finger at your convenience he felt anxious, and to hold his go through when he feels threatened.

Bill Clinton bit his mouth fifteen times to crop up romantic during his reparation for his event with Monica Lewinsky, whilst George W Bush was found to travel "like a physique builder", pulling his arms out to crop up as though they were pushed outwards by flesh bulk.

King Henry VIII, Adolf Hitler, Vladimir Putin and Margaret Thatcher all had their own ways of conveying energy with viewpoint and gesture, Dr Collett"s investigate found.

Political leaders physique denunciation scores on a scale of one to six

Gordon BrownDavid CameronAnxiety3.842.26Attractiveness3.164.16Leadership3.974.34

Source: Robert Ward, University of Bangor